Creative Brief Template

Explain and strategize a communications or campaign idea to a team.

Creative Briefs are documents used to help a team think through and strategize a communications deliverable.

If your executive is keynoting an event, or if you have a campaign around the release of a new report, a creative brief will help you as a communications professional identify your audience, develop a call-to-action, define your goals, apply strategies and tactics and assign needed resources such as team members.